Abandoned Shopping Carts Litter the Landscape in Anytown USA

Here are a few photos of abandoned shopping carts seen around town.  This urban blight was in the Seattle area but this could be Anytown, USA or beyond. Kroger, QFC, Safeway, Bartells - no one store is immune and the problem is worsening. Bus stops, apartment homes, retirement homes, sidewalks, bike trails, parking lots, and dumpster areas seem to be the favorite dropping off stations.

See the related post: When Metric Fail: It is Time to Change the Conversation

about the author

Gregory Olson’s latest book is L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans. Greg also authored The Experience Design Blueprint, a book about designing better experiences and then making them come true.

image of Greg Olson Managing Director of Delightability and author of Experience Design BLUEPRINTGregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help.  Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social and impact investor, Oikocredit International.

3 Doors of Change: a Model for Sustainable Change

The lack of success and outright failure of change initiatives has caused us to design a sustainable and effective model for change. Though change doesn’t happen without people, our experience shows us that many leaders jump from decision to implementation, skipping the critical step of gaining alignment of the people who will carry the burden.

3 Doors of Change Model from DelightabilityOur human centric change model embraces people; we call it the 3 Doors of Change. Think of successful change initiatives having to pass through each of the 3 doors in order for the change to take hold and make a lasting impact. Getting through door number 1 is easy and involves making a decision, crafting a vision or a plan. Here is where organizations often invest time and resources into making a better, more informed decision.

Door number 3 is implementation. It is here where plans are put to the test. The mechanical performance of actions are performed to get the desired results. The execution police are relentless in keeping us on task even though we may have lost site of what we were doing, or the original purpose behind it. The belief that employees or volunteers blindly adhere to whatever has been decided may be a hangover from the industrial age and era of specialization where people were thought of as efficient assembly line workers, chunking out whatever the factory boss had configured the line to do.

But, most of us don’t work in factories. And, even fewer workers today have a sense of duty to whoever is barking orders.

So, why is it that we still act like we work in factories? Because institutions and organizations are slow to change save for the rare organization that crafts new rules and norms. HR, Training and Development departments, and leaders are seldom well versed in psychology, campaign design, and shaping human behavior. Think of your current organization and all of the organizations that you’ve worked with and for. How much did you learn about getting other people on board your train? That is exactly what is needed for successful change and the subject of door number 2, alignment.

Door number 2 is the pathway to sustainable change. Here is where activities and campaigns help to on-board,  inform, and empower people to participate. As members of teams and participants to others’ plans, we crave to be heard and to be ready for what is asked of us. Visit any social network or a highly functioning team and you’ll witness this in droves.

Big Picture with 3 Doors of change model from Delightability shown
Click for Full Sized Image

The Big Idea Toolkit has this change model built in. The path on the Big Picture is intentionally a “z” shape. At first, when you make a decision and move through door number 1 you feel like you are moving forward. But, then you feel like you are going backwards when trying to gain alignment. Time seem to slow d o w n while your working through alignment. After gaining alignment, you’re moving forward again. These feelings of moving forward then backward and forward again are reinforced by the blue z shaped path on the Big Picture.

image of Alignment door number 2 from 3 Doors of Change - DelightabilityTeams that skip door number 2, jumping to implementation too quickly, eventually return to gain alignment of the rest of the people that will carry out the change. Think of changes you’ve been apart of or witnessed. It IS very possible that change occurs quickly, effortlessly, and even invisibly  But, for this to happen you’ll have to include attributes that help with door number 2, alignment. In the best of cases, you’ll have a high alignment-word density in your change initiative. Alignment words to consider include: valued, inclusion, expression, respect, participation, secure, authentic, credible, relevant, focused, incremental, clarity, easy, purpose, destination, community, sharing, and payoff.

Change efforts needn’t be top town or driven by legislation. No boss told you to put yourself on Facebook or LinkedIn or begin text messaging yet, you did all of those.

If you want to make a bigger impact for yourself and others you’ll need to pay attention to the 3 Doors of Change. You’ll look less like a politician, lawmaker, or bureaucrat and more like an 21st century change master that aligns people to make great things happen. And, in a lopsided world rife with ailments we could all use more greatness.

When Emails Become Overcooked Carrots

Dear Pushy Brand “Communicator,”

Pushing away a plate of unwanted carrotsIf I receive your email newsletters, updates, press release, etc. and I no longer want to receive your stuff, then please let me easily unsubscribe. Asking me to login to an unwanted “account” in order to change my communications preferences is tantamount to asking me to finish the meal, even though I’ve decided I don’t like the taste. Please recognize that I no longer want to eat.  Maybe I don’t like your food or I’m simply too full.  Whichever the case, please don’t fight me when I push away the plate. Better yet, be a good host and recognize when I’ve long stopped eating and simply offer to take away the plate for me.

Sincerely,

The many peeps that are full of your brand, but not as full as you are

Why Think Positive is so Last Year

Smiley face night light plugged into electrical outletIt turns out that the world has been swimming in positive psychology for a couple of decades. Amid that, we have many things to cite in the world that aren’t so swimmingly positive. And how many of us have fallen prey to the motivating seminar or sales pitch, only to fail later when we return to our old habits and practices. Being positive, having unabated enthusiasm, and putting blinders up to all things negative, doesn’t create the warm, fuzzy, prosperous future we once thought it would.

In the December issue of Psychology Today, Annie Murphy Paul, explores the uses and abuses of optimism (and pessimism). Like the author of the article suggests, as in many things, context matters. It turns out that there is a time to be optimistic and a time to be pessimistic. Sometimes it is helpful to think of things that might go wrong.

The most recognized trophy in the world, the Oscar statuetteWe find this especially interesting given our work with teams using the Big Idea Toolkit. It turns out people adopt two distinct psychological zones or mindsets, when using the toolkit. There is the PlayGround, rife with positive psychology. This is where we encourage people to think about the unbounded possibilities and untapped potential. Here we want unbridled enthusiasm and expansive thinking. One of the guiding principles for the PlayGround is “Ideas are not judged here.” While we do tout the PlayGround as the place where ideas live, those ideas won’t make it in the real world until somebody focuses and gets something done.

For that, you need execution and the place where execution lives, the PlayBook, another component of the Big Idea Toolkit (or your innovation culture). In the PlayBook, a healthy dose of pessimism is welcome. Here you need to be mindful of deadlines, deliverables, actions, and owners. It might be construed as negative, but guess what – that negative energy brings focus, just what you need to ensure your execution wheels stay on the tracks.

Positive and negative complimentary opposites - Yin YangThis isn’t a new idea; the ancient Chinese subscribed to a concept called Yin Yang, the belief that there exists two complementary forces in the universe. One is Yang which represents everything positive or masculine and the other is Yin which is characterized as negative or feminine. One is not better than the other. Instead they are both necessary and a balance of both is highly desirable. We live in a world that needs a balance of both positive and negative, because that is the real world.

Was it all Pollyanna thinking at Bank of America when executives there rolled out the plan to charge customers $5 a month for debit card transactions? Consumers roiled by this decision arrived on the doorsteps of credit unions in droves. On the backs of this, Verizon quickly followed with a decision to charge customers $2 per month to pay their Verizon bill online or over the phone. In all of their positive thinking, perhaps they thought they were granted immunity from similar customer backlash. A healthy dose of “What Could Really Go Wrong Here” is sometimes the best conversation.

Psychology magazine cover with article, Optimism - How to Tap it When to Wield It... Or Withhold It

If after you are reading this article and you are still thinking positively, think about how optimistic you would be if you encountered a Kodiak bear while on a hike? Or were faced with the challenge of launching a space shuttle or mega store or latest tablet computer or asked to change your pricing plan or add charges to your loyal customers. Remember, context matters.

If you might get eaten, accidentally kill others, lose investors money, go out of business, tarnish a longstanding company reputation or alienate your best customers, then you might want to employ a bit of healthy skepticism in your planning, execution, and most importantly in your conversations. Many organizations that are no longer around probably wish they had.

If you don’t switch up your mindset from time to time, matching optimism or pessimism to suit the context, then you might just NetFlix your customers and BlockBuster yourself out of business.

Like Annie stated in her article, if the father of positive psychology, Martin Seligman, is rethinking the role of optimism in our lives then perhaps you should too!

Like this post?  Consider sharing it with others and also subscribing to receive new articles as they happen.

about the author

image of author and consultant Gregory Olson

Gregory Olson is a consultant, speaker, and author of The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations.

His latest book project is “L’ impossi preneurs: A Hopeful Journey Through Tomorrow.” It is a celebration of impossipreneurs of the past and an exploration of today’s “impossible” ideas. Stay tuned to learn more by subscribing to this blog or connecting with Greg on LinkedIn.Connect with Delightability on LinkedIn

Chapters in “The Experience Design Blueprint” that especially pertain to this article include:

  • Chapter 12: The Three Psychological Zones
  • Chapter 13: Taking Flight

See a book summary. Read the book reviews on Amazon. Read The Experience Design Blueprint on Kindle or any device using the free Kindle Reader application or read the full color print edition. Already read it? Please connect and let me know.

Edsel. Enron. Blockbuster. Borders…. Is Your Corner Bookstore Next to be Gone and Do You Care?

A glimpse of books on a bookshelfToday 10,700 people employed by Borders will begin losing their jobs as the company plans to shutter it remaining 399 stores and liquidate the entire business.  Once considered a staple, the big chain bookstore might be the flour for a recipe that no longer gets baked.

For more info read the article from the online edition of the Wall Street Journal.

A glimpse of books on a bookshelf Starbucks took something dreadfully boring and turned it into a mega brand with a decent experience available to 100’s of millions in prime locations. They do more than sell coffee.  They are a hub of meetings and social gathering of all types. They serve food & drink and music and wireless Internet access, but it is the people that participate in the brand that make it come alive. You meet a friend or colleague at a Starbucks to collaborate, innovate, celebrate, vent, pontificate or whatever-ate.   The brand lives through people that share experiences.

Books are arguably at least as appealing to humanity as a cup of coffee.  Are Bookstores that go bust missing the social element?  Are they missing something else?

If you have a favorite bookstore, please comment and share why it works for you.

Also,  if you could re-invent the bookstore of the future, what would you envision yourself and others doing there?  And, would you still call it a bookstore?

Thank you in advance for sharing.
Greg Olson

Finding Voila: 10 Ways to Increase Creativity and Put More Spark in What You Do

Insights are everywhere and nowhere at the same time.  LZoltar at the Santa Monica Pier Californiaike the road you travel daily to get to where your going, you pass by people,  buildings, and landscape that seldom take notice.  That is until you do.   Life happens, context changes and then voila, something that was already there and invisible, suddenly appears as if out of nowhere.  It now makes sense; it fits and spurs you to action. Now you call, you buy, you have a different conversation, you do something different. But this doesn’t have to be accidental. You can make this happen.  You can make Voila  become part of your everyday.

You can make Voila  become part of your everyday.

So what spurs this momentary insight and subsequent action?  Few would argue that children appear Continue reading “Finding Voila: 10 Ways to Increase Creativity and Put More Spark in What You Do”

I Cannot Hear What You Say Because my Bias is Blocking You

Image of Promotional Project Starter Card From Lowes Home ImprovementI witnessed a really funny thing.  Well, a sadly funny thing.  I accompanied a friend to Lowe’s home improvement. She had received a direct mail promotion containing a gift card that provided $10 toward any project purchase totaling $50 or more. Great! We were both excited to get cracking on that new painting project she had on her to-do list.

Trouble is Lowe’s didn’t really have what she wanted and the card expired that day. So, in the spirit of paying it forward, she went to the checkout area and targeted folks in line that obviously had more than $50 worth of merchandise.

A few minutes later she left the store, completely disappointed. Not because she didn’t get to use her gift card Continue reading “I Cannot Hear What You Say Because my Bias is Blocking You”

Using the F Word at Work and How not to get Jujitsued

Blockbuster going out of business signage next to new company redbox DVD rentalsThink about the culture of your organization.  Are you allowed to fail, is it encouraged, learned from, or it is something to be avoided at all costs.  Recognize that as organizations mature they become less tolerant of risky, unproven, new ventures that have uncertain potential.

In public companies, beholden to the perceived needs of investors, this is troublesome.  While these skittish companies and the leaders that drive them focus on short term needs of investors, more fearless upstarts are redefining industries and taking away customer mind share.

This explains in part why the traditional car rental companies did not recognize Continue reading “Using the F Word at Work and How not to get Jujitsued”

Are you Going Mental?

Are you Going Mental?
Ok, phew – you’ve landed.  You got past the headline.  Now you may be wondering what this post is all about.  An article on crazies.  No – though I did like the movie by that title.The Crazies Movie Poster

Going mental is what you need to do more of.   Nobody gets harmed, unlike in the movie.  When you get stuck, you lack a mental model of how to proceed, similar to a 2nd grader trying Continue reading “Are you Going Mental?”

I Pray for Your Failure

Fake book cover - Mobility Management for Babies Explaining that Organizations Should Walk Before they RunGosh. That sounds mean.  Why would you say that?  Like a child learning to walk, uninstructed, unencumbered by rules and the walkers operational manual, we all need to run experiments, prototype and get onto the business of walking so someday we can master running.   Babies run experiments and eventually they turn many failed attempts into the successful first walk.  They go on to refine their walk and eventually master running, skipping, jumping and a host of related activities.  In our adult lives we sometimes forget how naturally wired we are to do this.  We erect and adhere to rules, systems, and process even when the situation doesn’t call for it.   Failure is OK; it can be really good for you and your organization.  I pray that you fail and then learn from it to make a difference.

If you can’t walk, then you can’t run.  And running is exactly what you need to do to out execute the competition and to sense, satisfy, and delight the needs and wants of your customers.

Have courage to create a new conversation.  Take a risk. Build a prototype.  Test it for value.  If you don’t fail – great.  But it you do, share the failing, learn from it, and move on. Think of all of the wonderfulness in the world that we wouldn’t experience if people didn’t have the courage to face potential failure.

Now go out and fail at something to make the world a better place.