I witnessed a really funny thing. Well, a sadly funny thing. I accompanied a friend to Lowe’s home improvement. She had received a direct mail promotion containing a gift card that provided $10 toward any project purchase totaling $50 or more. Great! We were both excited to get cracking on that new painting project she had on her to-do list.
Trouble is Lowe’s didn’t really have what she wanted and the card expired that day. So, in the spirit of paying it forward, she went to the checkout area and targeted folks in line that obviously had more than $50 worth of merchandise.
A few minutes later she left the store, completely disappointed. Not because she didn’t get to use her gift card Continue reading “I Cannot Hear What You Say Because my Bias is Blocking You”