Book Press Release
FOR IMMEDIATE RELEASE:
A LIGHT-HEARTED AND DEADLY SERIOUS BOOK TO SPARK CONVERSATIONS AMONG GLOBAL CITIZENS.
An exploration of the world we wish to live in and leave behind.
SEATTLE, WA., (Jan 1, 2016) – In an era of political ineptitude that erodes trust, conflict that spawns refugees, corporate behavior that harms, consumption patterns that are unsustainable, technology that enables while displacing workers, policies that marginalize people and pretend as though the earth’s resources are infinite, and a host of other human follies — we need new thinking, fresh conversations, and bold actions. Frankly, we need a little hope. Escape the present and explore a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans. L’ impossipreneurs: A Hopeful Journey Through Tomorrow, is a dreamer’s handbook.
In this book, Olson shows us what is possible, sparking our imaginations. No doubt you’ll recognize some ideas as recurrent themes that dreamers have envisioned before. Some ideas will entertain you, while others will inform you. The future is not divorced from the present or the past. Olson provides historical context and primers along the way to best prepare our minds. Entrepreneurs face technological hurdles. And, they have to overcome social, cultural, and political opponents who would prefer to keep things as they are. The impossipreneur is the courageous entrepreneur who pushes headlong against these forces. Things are only impossible until they are not.
In this hopeful journey through tomorrow Olson challenges each of us to think differently, spark our own conversations, and play a role in nudging the world forward to create a better future for all across most all of life’s categories including: Health & Beauty, Love & Relationships, Wealth & Economy, Transportation, Food & Comfort, Social, Environment, Politics & Crime, Family & Pets, the World of Work, and Compunications. What the world needs now is for good global citizens to rise up together, not in revolution and in more conflict, but in a culture of care, with informed engagement, to spark new thinking and new dialogue. It’s time we all had an honest conversation about the world we wish to live in a leave behind. This book is essential reading for global citizens concerned with a more sustainable and prosperous future for all.
Gregory Olson is the author of The Experience Design Blueprint, a book about designing better experiences and then making them come true. He founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. A lifelong learner, his formal education includes a Bachelor of Science in Electrical Engineering and a Masters in Business Administration. Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social investor and financial institution, Oikocredit International.