Learning Innovation From Bees

There is something you should understand about ideas.  It isn’t always the highest quality ideas that advance. Sadly, in many organizations and groups, WHO an idea comes from matters most; but, it shouldn’t. In this regard we could learn something from nature, in particular from bees.

Bees have a healthy innovation culture

Each morning, scout bees venture off in search of nectar, water, and better nesting grounds. This pursuit is necessary to sustain life for the entire colony. When a bee discovers a stash of nectar, water, or a great nesting site, it returns to the hive and performs a waggle dance.

In this dance the energy exuded signals to the surrounding bees the value of the treasure found. More waggle means a better stash. This is a fully inclusive process. No scout bees returning to the nest are discriminated against because they don’t carry a certain title, possess a certain number of years experience or have a direct relationship with the queen.

Every Organization Has Buried Treasure

Bees appear to work alone but are always working in a larger distributed team for a common purpose to keep the hive alive and thriving. Whether you lead an organization or simply work with or for one, act more like a bee and less like a raccoon and your hive may soon thrive, too. Imagine the treasures organizations could free from their employees’ imaginations if those employees were as engaged as waggle dancing bees.

Recipe #40: Dance Like a Bee

Have a discussion with your team to brainstorm how you can work together more like bees and less like raccoons. Discuss how your organization handles shiny objects and how you can establish the equivalent of an innovation waggle dance.

About The Author

Gregory Olson is the author of The Experience Design Blueprint, a book about designing better experiences and then making them come true. Chapter 8: Bees & Raccoons especially pertains to this blog post. His latest book is L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans.

image of Greg-Olson-Managing Director of Delightability and author of Experience Design BLUEPRINTGregory Olson founded marketing strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help. Gregory serves as a volunteer board member for Oikocredit Northwest, a support association for social investor, Oikocredit International and as an advisor for Seattle University’s Department of Computer and Electrical Engineering.

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